Description

Social Media Content Workshop Melbourne – Having great content for your social media channels is one of the key factors to building a great brand, getting customer engagement, and making sales.

Recently Facebook announced changes that will impact on the way you deliver content on your Facebook page.  

We have all heard that saying – Content is King. This is more prominent now than ever before as we enter a digital age where more content than ever before is being shared daily. These statistics may blow your mind.

55% of businesses don’t know what content success or effectiveness looks like. (Source:2016 B2B Report)

Without a doubt, content marketing, done correctly, can produce dramatic results for your business.  But, it takes time and focus to become effective at it. 42% of B2B marketers report that they’re effective in their content marketing efforts.  (Source: Neil Patel:  Content Marketing Stats that Every Marketer needs to know)

As we live increasingly in an online world, quality content delivered at the right time, in the right place and to the right audiences is more crucial now that it has ever been before.  Knowing what type of content to post on different social media channels is only the beginning.  It is important to understand the psychology of the content that is being posted, the brand story that you will build around your content, and the engagement of your audience within the content.

The biggest issue that businesses face when it comes to content is the time that it takes to either produce good content or curate good content.  Many business owners do not know where to start, and if they do, there is the ‘overwhelm’ factor of having to be on social media channels regularly.

 During this workshop, we will cover:

  • Content strategy
  • Creating content
  • Repurposing content
  • Curating content
  • Measuring and automating